Social Media Marketing Training

This four-session program will give you the clarity and direction for your social media marketing through strategic advice and guidance. With a substantial collection of top tips, templates and best practice advice, you can be positive that once you have completed this program you will have the confidence to build your audience, create influential content and increase your leads and sales.

Program Details

Duration: 4 weeks (4 X 2 Hour Sessions)

Where:  Online (Video Connection – Skype/Zoom/Teams)

Cost: €966 + VAT

WEEK ONE

CREATING YOUR GAME PLAN

  • Identify your business goals

  • Set your social media marketing objectives

  • Define your target market

  • Set your social media goals

  • Set your budget

  • Establish measurement metrics

  • Define your unique selling point and the key messages we need to communicate

WEEK TWO

OPTIMISE YOUR SOCIAL MEDIA FOOTPRINT

  • Optimise your social media profiles to increase your chances of converting visitors to followers and gaining visibility on Google

  • Ensure your channel URL’s have been secured and optimised

  • Conduct a landscape analysis (check out your competition)

  • Review and assess your page insights and post history to understand who is in your community and what content they engage with

WEEK THREE

CREATE CONTENT THAT DRIVES RESULTS

  • Source and create inspiring content that will add value to your community

  • Maximise your opportunities to get the best organic reach in the news feed

  • Use tools such as Canva.com & Bit.ly & Buffer.com to customise your own content and track the results

  • Learn how and when to use hashtags and page tagging

WEEK FOUR

GET THE MOST OUT OF FACEBOOK ADVERTISING

  • Use this highly targeted and cost effective platform to communicate your message, build brand awareness

  • How to increase your community, promote your event, increase your leads and sales, gain subscribers and compliment other marketing activities

  • How and when to use the different style of Ad campaigns

  • How to use the targeting functionality to ensure you are talking to your relevant audience

  • How to set up the creative section for basic Ad campaigns

  • Best practice advertising tips and tricks

Every Master was once a beginner.jpg